EFFECT OF SPORTS OFFICIALS’ LEVEL OF KNOWLEDGE ON IMPLEMENTATION OF CORPORATE GOVERNANCE IN SPORTS FEDERATIONS IN KENYA

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DAVID OKOTI
DAVID THIRU NJIHIA, PhD

Abstract

This study investigated the determinants of implementation of corporate governance practices (CGP) in sports, with a focus on selected sports federations in Kenya.  This paper presents the findings on how sports officials’ level of knowledge affects the implementation of CGP in sports federations in Kenya. The research was theoretically underpinned by the Knowledge, Attitude and Practice (KAP) Model anchored on the Cognitive-Affective-Behavior theory of social psychology, which holds that what one knows (knowledge), believes (attitudes) determines actions/ practice in regards to a given phenomenon. The study population consisted of 120 sports federation officials in Football Kenya Federation and Kenya Basketball Federation in 10 selected counties in Kenya. Through multi-stage sampling, participants for the study were obtained, with online questionnaires being utilized to gather data. The data was first analyzed descriptively by frequencies and percentages, and presented using charts, tables and figures. Goodman and Kruskal’s Gamma Coefficient was then used to determine the ordinal association between knowledge level and the implementation of CGP in sports. Further, a multiple linear regression was undertaken to determine how officials’ knowledge and attitudes predicted corporate governance practice. The study revealed that sports officials’ level of knowledge of corporate governance was low. The Gamma correlation showed a strong positive association between the level of knowledge and the extent of implementation of corporate governance practices (γ = 0.794, p ˂ 0.05 at α = 0.05). The study therefore concluded that sports officials’ level of knowledge was an important determinant of implementation of corporate governance in sports. From the results obtained, the study recommends that sports federations should design and implement appropriate training programs for sports managers and officials to enhance corporate governance knowledge in sports. While this study focused on football and basketball federations, future studies should replicate this research in other sports federations.

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Author Biographies

DAVID OKOTI, MBA Candidate, Chandaria School of Business, United States International University - Africa

MBA Candidate, Chandaria School of Business, United States International University - Africa

DAVID THIRU NJIHIA, PhD, Lecturer, Chandaria School of Business, United States International University, Nairobi, Kenya

Lecturer, Chandaria School of Business, United States International University, Nairobi, Kenya

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