INFLUENCE OF SPORTS OFFICIALS’ ATTITUDES ON THE IMPLEMENTATION OF CORPORATE GOVERNANCE IN SPORTS FEDERATIONS IN KENYA
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Abstract
While sport plays a fundamental role in society, contributing to the socioeconomic development of individuals and nations, it has often been marred by sundry governance concerns. This research determined the influence of sports officials’ attitudes on the implementation of corporate governance practices (CGP) in sports federations in Kenya. It was theoretically grounded in the Knowledge, Attitude, and Practice (KAP) Model. The study employed a cross-sectional survey design, with the population consisting of 120 officials in Football Kenya Federation and Kenya Basketball Federation from 10 selected counties in Kenya. Multi-stage sampling was used to obtain participants for the study. Online questionnaires were used to gather data. The data was analyzed descriptively by frequencies and percentages, then inferentially using the Goodman and Kruskal’s gamma correlation. Findings revealed that the participants had mixed attitudes towards corporate governance practices, with a mean rating of 2.1429. While some considered CGP as being useful and applicable in the sports context, others had a belief that applying principles and practices such as transparency, accountability, audit, performance evaluation among others in the sports federation would negatively expose their shortcomings. The gamma correlation revealed a strong positive association between the sports officials’ attitudes and the implementation of CGP in sports (γ = 0.815, p ˂ 0.001 at α = 0.05). The study therefore concluded that officials’ attitudes were a significant determinant of implementation of CGP in sports. Based on these findings, the study recommends that the government should undertake awareness creation on importance of CGP among sports federations create true understanding as well as enhance attitudes in favour of CGP. While this study focused on football and basketball federations, expanding the scope to other federations would create a broader view of the phenomenon, hence provide an all-inclusive interpretation of the determinants of implementation corporate governance practices in sports.
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