SENSING CAPABILITIES AND ORGANIZATIONAL PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES IN LAMU COUNTY, KENYA
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Abstract
The study’s objective was to determine the influence of sensing capability on organizational performance, to assess the influence of learning capability on organizational performance of small and medium enterprises in Lamu County, Kenya. The study’s theoretical framework included review of dynamic capabilities theory. This study adopted descriptive survey design since it aids in identifying characteristics in the target population. The study targeted 335 licensed and operational small and medium enterprises based in Lamu County as at 31st December 2023, from which a sample of 124 was derived. Proportionate stratified random sampling technique was used to select respondents and self-administered questionnaires based on a five-point Likert type scale were distributed through drop and pick-up method for collection of primary data. Pilot testing was carried out and the research instrument was found to have data that were normally distributed, Cronbach alpha scores were above the recommended value .70 hence all variables were reliable, and the validity scores indicated the data was sufficient and correlated to measure the individual variables. The study established that sensing capability had a significant influence on organizational performance of small and medium enterprises. The study recommended that small and medium enterprises must embrace dynamic capabilities for strong interaction response capacity to attract and maintain customers and also to have a well-established database to serve customers better.
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References
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