LEVERAGING STRATEGIC EXECUTION PROTOCOL FOR COMPETITIVENESS OF COMMERCIAL BANKS IN KENYA

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Published Jan 7, 2025
DOI https://doi.org/10.61426/business.v6i1.286

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BARRACK OTIENO OKELLO
PhD Student, Jomo Kenyatta University of Agriculture and Technology, Kenya
KABARE KARANJA, PhD
Lecturer, Jomo Kenyatta University of Agriculture and Technology, Kenya
JOSEPHAT KWASIRA, PhD
Lecturer, Jomo Kenyatta University of Agriculture and Technology, Kenya
SAMUEL OBINO MOKAYA, PhD
Lecturer, Jomo Kenyatta University of Agriculture and Technology, Kenya

Abstract

The Kenyan banking industry is transforming rapidly, driven by dynamic market conditions, regulatory changes, and evolving customer expectations. This study investigated the influence of Strategic Execution Protocols (SEP) on the Competitiveness of commercial banks in Kenya. Guided by Competence-Based Theory and the Balanced Scorecard Framework, the study adopted a mixed-methods approach combining descriptive and explanatory research designs. The target population comprised top- and middle-level managers from 39 commercial banks, with data collected from 39 top-level managers and a random sample of 141 middle-level managers using semi-structured questionnaires. A pilot test confirmed the research instruments' reliability (r = 0.96) and construct validity (KMO = 0.746). Quantitative data were analyzed using descriptive and inferential statistics, while qualitative data were analyzed through thematic content analysis. The findings revealed that SEP significantly influences the Competitiveness of commercial banks (β = 0.502, p < 0.05). Key SEP components—strategic cognitive adaptability, effective strategy deployment, and goal alignment—emerged as critical drivers of enhanced performance. These components enable banks to adapt to market dynamics, implement strategies efficiently, and align operational actions with overarching goals. The study also highlighted the importance of clear action plans, alignment of strategic initiatives, and systematic progress tracking to ensure effective execution. Banks with robust SEP mechanisms exhibited greater adaptability, cohesive alignment, and competitive resilience in navigating dynamic market environments. The study concluded that effective strategy execution protocols are essential for maintaining Competitiveness in a rapidly evolving banking industry. Kenyan commercial banks should prioritize translating strategic goals into actionable initiatives, monitoring progress regularly, and aligning operational activities with strategic objectives. Banks can strengthen their competitive positioning and improve market performance by enhancing SEP components and fostering a culture of adaptability and strategic alignment. These findings provide valuable insights into strategic management practices in the banking sector, emphasizing the need for a structured and dynamic approach to strategy execution.

Article Details

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Vol 6 No 1 (2025)
Section
Articles
Author Biographies

BARRACK OTIENO OKELLO, PhD Student, Jomo Kenyatta University of Agriculture and Technology, Kenya

PhD Student, Jomo Kenyatta University of Agriculture and Technology, Kenya

KABARE KARANJA, PhD, Lecturer, Jomo Kenyatta University of Agriculture and Technology, Kenya

Lecturer, Jomo Kenyatta University of Agriculture and Technology, Kenya

JOSEPHAT KWASIRA, PhD, Lecturer, Jomo Kenyatta University of Agriculture and Technology, Kenya

Lecturer, Jomo Kenyatta University of Agriculture and Technology, Kenya

SAMUEL OBINO MOKAYA, PhD, Lecturer, Jomo Kenyatta University of Agriculture and Technology, Kenya

Lecturer, Jomo Kenyatta University of Agriculture and Technology, Kenya

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